Get new blog content delivered directly to your inbox
Premier resource for email marketing trends and strategies
The goal of email marketing is to effectively build brand awareness, increase sales, conversions, and foster customer loyalty. Take advantage of personalized, ongoing communication with customers and prospects by applying email marketing strategies.
The Most Powerful Email Marketing Tips, Backed by Research
Articles
SAAS 002
Increase your marketing reach and impact with software tools designed to help small businesses maximize their marketing efforts.
Data Analytics 002
Predictive Analysis uses the power of data analytics to anticipate future outcomes which helps businesses make informed decisions.
Email Marketing 001
Stay ahead of the competition and learn how to implement the most effective email marketing trends including personalization, mobile optimization, automation, and more.
Search Engine Optimization 001
Learn how SEO can be used in your business to help you improve your digital marketing skills, increase traffic, leads and sales.
Loading…
Something went wrong. Please refresh the page and/or try again.
Email Marketing Trends
Are You Applying These Email Marketing Techniques?
How To Create Shareable Email Content With Interactive Features
“As this marketing channel continues to evolve, one thing users are looking for is interactivity. It makes emails more fun to read, and on the brand side, is a great way to convert users.”
Martina Bretous
As the world moves more and more to digital interactions, email marketing has become increasingly important. The best way to grab your audience’s attention is through interactivity.
Adding interactivity to your emails by including functional elements allows users to click, swipe, watch, listen, and engage with your content, providing your audience with a dynamic experience.
Interactivity is a broad term that includes functional elements that allow users to click, swipe, watch, listen, and engage with content. It encompasses interactive quizzes, automatic countdowns, and moving illustrations for a dynamic experience.
Email Personalization Is The Holy Grail Of Marketing
“Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them.”
Kasey Steinbrinck
Email has been a critical part of digital marketing for decades, but with the rise of artificial intelligence (AI), email has become even more useful.
Personalized emails are specific to the industry and interest and provide accurate deliverability to the right audience, depending on the message. This means that marketers can send relevant messages at scale without having to worry about whether or not they will be read by someone who doesn’t care about it.
The problem with mass emailing is that it’s impersonal, which can be off-putting to subscribers. And if they don’t feel like they know you, they’re less likely to open your emails or take action on them. Email personalization is key to increasing engagement and conversions in your email campaigns.
BMI Is Your Brand Identity In Email Form
“BIMI gives you more control over your brand and increased brand value in the inbox. From the brand awareness perspective, there’s nothing better than showing off your logo one extra time.”
Kate Shokurova
You want to stand out in your recipients’ inbox if you’re a brand. BIMI is the way to do it.
Brand Indicators for Message Identification (BIMI) is a way for brands to show their logos in a subscriber’s mailbox. Without BIMI, all that is shown are the initials of the sender’s email address in a colored circle—no logo and no other identifying information about who sent the email or why they sent it.
BIMI is vital for these two reasons: First, it helps avoid fraudulent activity from phishing or hackers using your logo to send emails; second, it allows recipients to see your logo when they open an email from someone they know—and this makes them trust those emails more than they would if they didn’t see a recognizable logo.