Focus on telling a good story and your campaign will find an audience.

You can have the best tools in the world, but if you’re not telling a good story, then what do you really have? The secret to using digital storytelling for your social media campaign is focusing on the story and storytelling. To be successful at this, it’s critical that you understand how to tell a good story before diving into any of the technical details. The best way to do this is by learning from others who are already doing it well.

Three important elements that are crucial for crafting a story for social media campaigns include trust, authenticity, and being transparent with your audience.

The best way to build trust with your customers is by being honest and open to criticism, positive feedback, and negative commentary. Because in the end, the prospects, customers, and your existing audience need to know who you are and what it is that you, your brand, or service and product can offer them.

Why does it matter?

People want to relate to you and feel confident about their decision when purchasing from you. When you choose to be authentic in your storytelling approach.

If you remember one thing from this post, remember these four elements. I’m sure your parents gave you this advice at one point or another.

• Be authentic – Stop being something you’re not.
• Be transparent – Stop lying to yourself, your audience, and others.
• Be genuine – Have good intentions and don’t expect your engagers to not notice.
• Be yourself – Stop being something you’re not x2.

don’t overthink it

You’re worried that you’re not a good enough writer. You’re worried that other people are doing it better than you, and your story won’t be interesting enough. You’re worried about being original, or that what you have to say isn’t worth sharing. This is far from the truth in modern day society.

Don’t worry about any of those things!

Just tell the story you want to tell. If it doesn’t work, try again tomorrow with another one—and if it does? Great. Congrats! Keep telling stories like this one until they start working for your business goals too.

Always Have A Clear Objective

The first thing you need to establish is the objective of your digital story. This could be anything from telling a compelling story that people can relate to, helping them understand something they may not have known before, or even just providing them with useful information. As long as you have a clear idea of what you want your audience to take away from this story then everything else will fall into place.

The next step is figuring out how exactly do we go about achieving our objectives? In order for people to truly engage with our content and share it amongst their peers there needs to be some kind of hook involved, otherwise what’s going on will become boring and uninspired very quickly – which isn’t something that brands want when trying get traction on social media platforms such as Facebook or Instagram (where engagement rates are measured by number of likes/comments/shares).

The best way around this problem is by making sure that every piece of content contains elements that make it feel like more than just another piece of news coming in through streams like these; instead they should feel like partaking in an experience which would usually require more effort than clicking ‘like’ button (i.e., reading entire articles).