Content marketing is more than just writing a blog post and posting pretty Instagram graphics. It’s about creating and sharing valuable, educational content that solves your customers’ problems and builds trust with them. Content marketing bridges the gap between trust and commitment with your target audience. If you want to be a trusted source of authority in your field, you need create content that is organic, true in nature, and presents the opportunity for current and future purchase decisions.

It’s also important to consider how content marketing can drive traffic back to your website or landing page to turn leads into customers. If no one visits the site after reading one of your articles on an industry-related topic, then it doesn’t matter how good it was—you won’t have any qualified leads coming through the door.

1. Understand the buyer’s journey for each customer persona and map content to it.

The buyer’s journey is essentyial a roadmap that describes the process customers go through before deciding to make a purchase. Creating content which aides to the buyers journey not only solidifies the relationship between your business and target audience, but it displays a step-by-step jounrey that could influence future purchases. For example, if you’re selling a product for small businesses, some of your customers may be in the “awareness” phase—they know they need something but haven’t decided exactly what yet.

Other customers might be in an earlier part of their buying process—they’re looking at products similar to yours and comparing them side by side with competitors’ offerings before making their final decision.

2. Start with a comprehensive content marketing audit using site analytics.

Auditing your website to understand who your visitors are and what they are interested in is crucial in this day and age. You need to know which content resonates with them and which doesn’t, so you can create more of the former and less of the latter.

Fortunately, there are many ways to gather this data: from surveys and market research reports to customer reviews on third-party websites like Google or Amazon. However, if you’re looking for free options that don’t require too much time or effort on your part, site analytics are a great place to start.

3. Create a strategy for owned, paid, and earned media.

Owned, paid, and earned media are three important components of your content marketing strategy. Owned media is content you create and publish on your website, blog, or social media accounts. Paid media includes advertising that you pay for to place on other websites, blogs, or social media accounts. Earned media is when someone shares your content with their audience.

When it comes to doing effective online marketing, there’s a lot more to do than just creating awesome content. You should also consider how you’re going to distribute it as well.

Implement these content marketing tactics for your next marketing campaign and compare.

Content marketing is a great way to build loyalty and trust with your audience. It can also help you grow your business by bringing in more customers and increasing sales. However, if your content marketing strategy isn’t working, you might need to take another look at how you approach it.