6 MarTech Tools Your Business Needs This Holiday Season

There are a lot of choices out there when it comes to MarTech and these decisions can be critical to your business’s success.

What’s in the right Martech stack that’ll grow your SaaS business?

If you’re not sure where to start, don’t worry—you’re not alone. There are plenty of tools available, but it can be hard to figure out what you need or whether it will help with your growth strategy and marketing initiatives.

This holiday season, we’ll help you narrow down the right marketing automation tools so you can spend more time doing what matters—growing and scaling your business. Here are the top 7 marketing technology tools every SaaS business needs to have in its arsenal.

1. SEMRush

SEMrush is an SEO analysis platform that provides users with insights into their website’s performance and rankings. The service can be used for free or as a paid service, giving users the option to try it out before committing to it fully. One of the features that make this tool so useful for SaaS companies is that SEMRush offers data about organic search volume (SEO) which enables companies to know what topics are popular to create content around these topics.

It also enables them to find keywords, and identify relevant pages on their website where they should place keyword-heavy content to improve ranking on these pages. The tool also has various reports including Domain vs Domain, Keyword vs Keyword, Website vs Website, and more. This helps marketers understand where they should be focusing their efforts when creating content or optimizing pages for better ranking.

2. Salesforce

Salesforce is a Customer journey management software designed for businesses of all sizes. Salesforce helps businesses increase sales and marketing productivity by offering features that can be personalized to the individual needs of each company. Salesforce also has integrations with social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.

In addition to the wide variety of features that Salesforce offers it also boasts its simplicity in use because anyone can set up an account without extensive training or coding skills.

3. HubSpot

HubSpot offers a powerful combination of design and marketing automation tools that allows SAAS businesses to scale at rates once reserved for large enterprises. As the saying goes, “the best salesperson is the customer” simply because you want your customers to come back because they’re satisfied with your service, not because they purchased something from you.

So how do you keep your customers engaged? By using an effective CRM like Hubspot to manage the leads you acquire via ads, email campaigns, webinars, or cold calls-the more leads converted into customers, the higher your conversion rate will be!

4. Wistia

Wistia is a video hosting platform that lets you share your video content. It’s essentially Netflix for video creators. What makes it an attractive option for SaaS companies, is the company does not charge for bandwidth. In other words, if your team uploads 1,000 videos on their own, they would pay for all of the server costs and bandwidth fees. With Wistia there are no fees associated with uploading or streaming videos!

5. Webflow

Webflow web designer offers front-end coding flexibility without requiring you to code. It’s a great tool for anyone who wants to create an amazing website or app but isn’t really up for learning the ins and outs of HTML and CSS. It does this by providing a drag-and-drop interface that automatically builds the HTML and CSS for you.

6. Mixpanel

Mixpanel lets you measure the events/actions taken on your business’s website or application visitors. It does this with a JavaScript tracking library, which you can drop into your site or app with just a few lines of code. It also has tools for advanced segmentation and visualization, so that users can drill down on their data to find out what is going on with their site traffic.

If you are considering upgrading your marketing and sales efforts with analytics software this holiday season then it might be time to sign up for MixPanel!