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Marketing technology helps companies manage their marketing operations efficiently and measure their campaigns’ success. Marketing technology is a broad term encompassing a variety of technologies and platforms that businesses use to create, manage, and optimize their marketing and sales efforts. This could include marketing automation software, social media management products, content management systems, analytics platforms, email marketing software, and more.
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Digital marketing utilizes digital channels to reach out to consumers, such as email, social media, search engines, and websites. It focuses on creating and distributing content to target customers and build relationships in a digital space. It typically includes online advertising and promotions, content marketing, search engine optimization, search engine marketing, email marketing, and more. Digital marketing can be used to strategically reach out to customers, increase brand awareness, and drive traffic to a website.


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